D’Iyanu

D'Iyanu (dee-ya-nu) is a black-owned, ready-to-wear bold print clothing line offering quality, trendy African inspired fashion at affordable prices. It is a celebration of African culture, but not just for those with African heritage. It’s a way to be bold, be proud and express yourself, whoever you are.

I launched D’IYANU in 2014 from my studio apartment in King of Prussia, PA with only six styles for women—one blouse, two dresses, and three skirts. Five months later, I’d quit my job and committed to D’IYANU full time. In 2016, my brother Dara joined as President, and his support and contributions have been invaluable in making us what we are today.

As a 100% black owned business, we proudly support the culture that inspires us, expanding our manufacturing in Africa and continuing to build stronger ties to the community.

Our Name

The loose translation of D’IYANU (dee-ya-nu) is “of or from [something] wonderful,” reminding us that everyone is uniquely and wonderfully made and should dress to reflect that truth. The “D” means “of” or “from” in French, while “IYANU” means “miracle” or “wonderful” in the Nigerian language, Yoruba. The blending of the two languages also signifies the blending of the two cultures which define the brand: African and European.

Our Vision

I’m always thinking of the D’IYANU customer—from the design and construction of our clothes, to the accessibility of our fashions and excellent customer service. I consider who embraces D’IYANU fashions—not just people of Black descent, but everyone who appreciates African culture and enjoys wearing bold, beautiful prints.

One of our long-term visions is to bring positive change to Africa’s textile industry. D’IYANU is building partnerships with African-owned fabric and garment manufacturers to develop exclusive prints and clothing. My goal is to have a real, and lasting influence back home by producing primarily in Africa.